"Turn low-paying keywords into higher-paying keywords by replacing ads with copy that routes the user elsewhere. An example:
/widget.html displays ads that are paying about .03/click, because it's a really broad term that advertisers don't want to pay much for. However, /widget-repair.html displays ads that are paying about .75/click, because advertisers have found that people who actually click on an ad for repairing widgets are likely to turn into significant paying jobs.
So, take the AdSense off of /widget.html. Instead, design your own 'advertising' whose goal is to route the visitor to /widget-repair.html. Links like 'Wondering how you would ever get your new widget fixed?' 'Learn how much it might cost if your widget breaks.' etc.
The attractiveness of this technique depends largely on the ratio between low-paying and high-paying clicks. If the ratio is big, you have little to lose by foregoing ads in favor of trying to route the user to a higher-paying page. Of course, as usual, your ability to write copy that serves the advertiser well and other factors can greatly influence the results.
The more general rule here is to be aware of the likely payout for each page of content you create, and look for opportunities to feed traffic from lower-paying pages to higher-paying pages. If you do this from the viewpoint of getting truly qualified prospects to the high-paying advertisers (as opposed to just looking at the payouts of each page), your results will be better and longer lasting." ronburk
