"Analyzing 1-hop queries (visitor arrived via Google, looked at only the landing page, and left), finding clusters of terms that the landing page simply could not have satisfied well, building content to address those queries, redesigning the original page to link conveniently and naturally to the new content, and then letting the stats tell me whether I successfully created a bunch of 2-hop queries or not.
If I can analyze the logs to arrive at a per-page theory about incoming visitor needs, and then prove that theory by building content and confirming revised visitor behavior, then I'm pretty sure I'm building a valuable information source -- even if it's only recognized by individual visitors going after specific queries." ronburk
