How many WORDS do you write per day?:
"1. Put at least 10% of your effort into writing the headline. Short, overtly attention grabbing. Humorous if possible.
2. Make sure you have an intro to the article, 50 words max. Don't reveal all in the intro., let it pose more questions than answers. Tantalise your reader to go further into the article. But hint at all the main points
3. After the main body of the article have a conclusion. The conclusion should refer to the intro, it should entice the reader to return at a later date ('watch this space for more') and/or read other pages.
4. Research, research and more research.
5. Keep words simple and precise, sentences direct and precise, paragraphs short and logically ordered. 6. OBSERVE .... and over-report. Always collect more information than you think you need. It's easier to delete than to go back for more.
7. DESCRIBE .... note every single detail, even trivial ones when interviewing or researching. When constructing an article, the trivial often becomes significant.
8. LISTEN .... get inside the head of the person you are interviewing or reading about.
9. Write press releases. Editors desperately need something to write about. Give them a 'bare bones', well constructed press release and they will use it. 10. Use humour, make your audience laugh. Ugly people look beautiful if they make you laugh, the same applies to your web site."
