"'how can someone attain a higher level of revenue?'
Get a few thousand visitors a day instead of a few hundred would be a good start.
I find good cheap advertising works, like standing at a busy instersection during rush hour wearing a sandwich billboard with my web site name on it while swinging a cat over my head and screaming like a chicken 'CLUCK CLUCK CLUCK!' at passing cars. It's a real good form of viral marketing and they tend to remember the site name when you show up on the 6 o'clock news being straight-jacketed and dragged off for observation." incrediBILL