Pre-Content SEO

"Don't spin your wheels when adding new content. Do some research and find out which keywords that are related to your site topic actually get searched for a fair number of times at the major SE's. The old saying 'I work smarter, not harder' applies in spades here. You'll spend roughly the same amount of time writing each new page of content, so it only makes sense to do so with keywords that have a good chance of bringing your traffic." Swebbie