Fill up the Keyword Space

"you can take boring topic A and map out an initial universe of a couple of hundred search terms, and begin defining work items for each of these terms (e.g., creation of new pages, enhancement of existing pages). Instead of 'I have to write about X', turn it into the construction of detailed strategy and tactics for building content that takes over the complex keyword space (much of it lying undiscovered, initially) that topic X represents." ronburk