Serve Advertisers

"The game of serving advertisers is what is going to increasingly separate the winners from the losers in AdSense. The losers are going to get the advertisers who aren't smart enough to figure out how to get the best ROI, and who are paying the least amount of money for clicks. The winners are going to become intimate partners with smart, good-paying advertisers (sometimes without their knowledge!), and are going to be in the camp of folks who notice their earnings and earnings per click going up." ronburk