"I've built quite a nice business not worrying about whether the latest Google spider finds me. I've never submitted to search engines, and think of anything that comes from a search engine as gravy.
So, what's my secret?
Old Fashioned Marketing. I have a few well placed online ads, print ads for my target audience, and I attend and exhibit at trade shows where people can meet me and see the site.
You can spend all your time optimizing a web site for Google, only to have Google miss you one month. I've read too many horror stories from people here who have relied solely on search engines. " txbakers
Tuesday, May 31, 2005
Wednesday, May 25, 2005
Lots of Content - Longtime Success
"I have a regular process that I go through every day to keep my website up to date. That usually adds 6-10 new pages every day, not to mention work on the forum. After 6 years, I've got thousands of pages and plenty of traffic from Google and the other search engines. " universetoday
Thursday, May 19, 2005
Diversify
"It was mentioned earlier in the thread, but diversity is the key imo. Some seo here, aff marketing there, and a few ad words and you'll be on your way. �0 to �3k a month in 9 months has been tricky with a 'real' job to do, but very possible.
Once you've mastered the basics, spread out into other markets and use everythig you've learnt." brightspark
Once you've mastered the basics, spread out into other markets and use everythig you've learnt." brightspark
Just do it
"The important thing I learned is, do not feel like you have to read every single e-book on affiliate marketing, or that you have to read every single message on this (and other) forums. You'll definitely learn as you go. " rfung
Wednesday, May 18, 2005
Boost Traffic with Newsletters
"... from the perspective of continuing to build loyalty from our visitors, the newsletter is an awesome tool. Out of the 30,000+ subscribers, our unsubscribes are always less than 5. So now, our way of monetizing the newsletter is indirectly -- we lead them back to the site for the full articles where we have text and banner advertising. Our Adsense income, for example, are always its highest on Tues and Wed after sending out the newsletter on Tues. " alika
Monday, May 16, 2005
Increase your CTR
"CTR depends on
1- Ad placement/colors/size/numbers
2- Type of site content
3- Use of PPC
4- Visitor type
5- Referrer site (can be noticed in site stats) " shafaki
1- Ad placement/colors/size/numbers
2- Type of site content
3- Use of PPC
4- Visitor type
5- Referrer site (can be noticed in site stats) " shafaki
Do Systematic Ad Tests, Get High CRT
"CTR is King, as far as I'm concerned. Do systematic tests of all the things you can control (# of ad blocks, size of ad blocks, color combinations, positions, etc.). All I can tell you is that when you take the time to do that, you might be blown away by how big a difference it can make. Get your CTR up into double digits and watch your bottom line fatten up nicely. " Swebbie
Many Niche Sites
" 'What types of website generate CTR's > 15%?'
Yep, niche sites in my case. I find tight niches that get a decent number of searches for the main keywords and build content pages around the relevant keywords. I don't even think about AdSense when determining what my next site project will be - I focus instead on finding good affiliate programs for selling the products directly. Then I add AdSense if I find there are some good AS advertisers and if my product affiliates aren't converting my traffic well enough.
Having said that, my sites are all over the board in terms of CTR. Overall, they avg. 17%-26% day-to-day, but individual sites can be as low as 2% and as high as 45%.
I like the 'many sites' niche approach, but it is very labor intensive and playing webmaster is like a second job. Not for the faint of heart or the 'part-timers' among us. :-) " Swebbie
Yep, niche sites in my case. I find tight niches that get a decent number of searches for the main keywords and build content pages around the relevant keywords. I don't even think about AdSense when determining what my next site project will be - I focus instead on finding good affiliate programs for selling the products directly. Then I add AdSense if I find there are some good AS advertisers and if my product affiliates aren't converting my traffic well enough.
Having said that, my sites are all over the board in terms of CTR. Overall, they avg. 17%-26% day-to-day, but individual sites can be as low as 2% and as high as 45%.
I like the 'many sites' niche approach, but it is very labor intensive and playing webmaster is like a second job. Not for the faint of heart or the 'part-timers' among us. :-) " Swebbie
Let Others Write Your Content
"Do you realize how much time you spend just adding a content?
You could learn to speed up the process a bit. Who says you have to be the only person that creates the content for your site? Learn to speed up the process. Learn to get others (visitors, websiteowners, businesses) to work for YOU! (Unless your site is very unique) Rather than be a 'laborer' for your company get others to do the grunt work so all you have to do is OWN IT, MANAGE IT, and PROMOTE IT.
Use the law of multiplicity for goodness sake." It arubicus
You could learn to speed up the process a bit. Who says you have to be the only person that creates the content for your site? Learn to speed up the process. Learn to get others (visitors, websiteowners, businesses) to work for YOU! (Unless your site is very unique) Rather than be a 'laborer' for your company get others to do the grunt work so all you have to do is OWN IT, MANAGE IT, and PROMOTE IT.
Use the law of multiplicity for goodness sake." It arubicus
Sunday, May 15, 2005
Chop Down Large Topics to Smaller Pages
" 'Instead of a 20 paragraph page, breaking it up into 3 or 4 pages that each address the subheadings of the topic will garner more traffic and more adsense revenue.'
BINGO! This is spot on. It's all about multiple traffic streams and leveraging content you're going to write anyway. Turn one long page into several pages, and focus like a laser beam on just one or two related keywords per page. Search engines love that, and it makes your AS ads very targeted.
Look at it this way: you want your visitors to get value out of what you write, and they will whether you give them one long page to read or several pages of shorter length. In fact, I've found (from reader feedback mostly) that visitors appreciate smaller chunks of content. So that, alone, is reason enough to make more pages of shorter length. But what really makes it a no-brainer is that instead of one page with the chance to rank highly at the search engines, you now have 3-4 (or more) pages that focus on only one or two keywords each instead of a bunch. The result will be (usually, but not always) new traffic streams from searchers looking for EACH of those keywords instead of just from the generic topic. In my experience, this is virtually always the better way to go for the long haul." Swebbie
BINGO! This is spot on. It's all about multiple traffic streams and leveraging content you're going to write anyway. Turn one long page into several pages, and focus like a laser beam on just one or two related keywords per page. Search engines love that, and it makes your AS ads very targeted.
Look at it this way: you want your visitors to get value out of what you write, and they will whether you give them one long page to read or several pages of shorter length. In fact, I've found (from reader feedback mostly) that visitors appreciate smaller chunks of content. So that, alone, is reason enough to make more pages of shorter length. But what really makes it a no-brainer is that instead of one page with the chance to rank highly at the search engines, you now have 3-4 (or more) pages that focus on only one or two keywords each instead of a bunch. The result will be (usually, but not always) new traffic streams from searchers looking for EACH of those keywords instead of just from the generic topic. In my experience, this is virtually always the better way to go for the long haul." Swebbie
Spend 15 Hours a Day Creating Content
"... for the last week (and for the next 100 days) I work 12-15 hours a day making new content for my site without any increase in revenue.
Once I have a good amount of evergreen content I can stop or slow work on the site and it will continue to generate the same level of income.
I have tested this theory on my site and atleast in my niche I was able to not touch my site for 6 months without any decrease in adsense revenue." zulufox
Once I have a good amount of evergreen content I can stop or slow work on the site and it will continue to generate the same level of income.
I have tested this theory on my site and atleast in my niche I was able to not touch my site for 6 months without any decrease in adsense revenue." zulufox
Break it down to Subtopics
"additional content continues to strengthen your position.
I've noticed that google is getting much more particular on which pages will be pulled for a search phrase. That is, the algo seems to be getting more specific. As a result, you need to create more pages with different titles that address various aspects of a topic. Instead of a 20 paragraph page, breaking it up into 3 or 4 pages that each address the subheadings of the topic will garner more traffic and more adsense revenue.
More work, of course, but more reward." ownerrim
I've noticed that google is getting much more particular on which pages will be pulled for a search phrase. That is, the algo seems to be getting more specific. As a result, you need to create more pages with different titles that address various aspects of a topic. Instead of a 20 paragraph page, breaking it up into 3 or 4 pages that each address the subheadings of the topic will garner more traffic and more adsense revenue.
More work, of course, but more reward." ownerrim
Add Content to Multiply Money
"The more content and more authority you become the more people linking to your content.
You create more entry keywords by adding more content.
You strengthen your theme and your main keywords by adding more content. This help move yourself up in rankings.
The money starts to multiply after a time. Once content is added it creates a residual income. In other words you don't have to do much of anything and still make money on it. 1 year 2 years 3 years. That adds up to a chunk. " arubicus
You create more entry keywords by adding more content.
You strengthen your theme and your main keywords by adding more content. This help move yourself up in rankings.
The money starts to multiply after a time. Once content is added it creates a residual income. In other words you don't have to do much of anything and still make money on it. 1 year 2 years 3 years. That adds up to a chunk. " arubicus
Wednesday, May 11, 2005
Dare to Dream
"I started three months ago, and have built only one site up to 180US per month, ever month and growing,
I knew absolutly nothing about being a webmaster,
now I own my own server, and am about to buy antoher 3000gb bandwidth, all supported from AS,
This is for those that dare to dream, and believe in themselves" synth78
I knew absolutly nothing about being a webmaster,
now I own my own server, and am about to buy antoher 3000gb bandwidth, all supported from AS,
This is for those that dare to dream, and believe in themselves" synth78
Diversify for More Stability
"DIVERSIFICATION! That concept cannot be stressed enough for 99% of AdSense publishers. I've been a publisher for about a year now and the one constant I've seen throughout is that those with many sites on different topics don't have nearly the huge revenue swings that others who have only one big site do.
The other important concept is to keep adding quality content and putting the AdSense JS on those pages. Look, you can hope for higher pay-outs per click, or you can ignore that entirely and just keep on keeping on (adding more pages). Put your nose to the grindstone and write (or pay others to write for you). PUBLISH!
Think of it as planting seeds. Each page of quality content that you add is a flower ready to bloom in a few weeks or months. Follow all the Google rules and keep adding content!
I've gone from nothing to a steady monthly increase by following this simple model. Build pages around keywords that get a decent number of searches at the engines, plant those seeds (publish!), and stop pulling out your hair over the statistics." Swebbie
The other important concept is to keep adding quality content and putting the AdSense JS on those pages. Look, you can hope for higher pay-outs per click, or you can ignore that entirely and just keep on keeping on (adding more pages). Put your nose to the grindstone and write (or pay others to write for you). PUBLISH!
Think of it as planting seeds. Each page of quality content that you add is a flower ready to bloom in a few weeks or months. Follow all the Google rules and keep adding content!
I've gone from nothing to a steady monthly increase by following this simple model. Build pages around keywords that get a decent number of searches at the engines, plant those seeds (publish!), and stop pulling out your hair over the statistics." Swebbie
CTR vs Traffic
"Earnings are directly tied to click through rate - traffic is an issue, but you can do $$ more by focusing on click through rate than you can raw traffic.
7% ctr vs 1% ctr is the difference between a $1500 a month adsense income and a $200 a month income. " Brett_Tabke
7% ctr vs 1% ctr is the difference between a $1500 a month adsense income and a $200 a month income. " Brett_Tabke
Translate by Humans
"I have one of my sites translated into a foreign language by human translators.
Some months I do better with those than the English pages!
I wouldn't do a machine-translated site. In my opinion, you're better off English-only than with poorly translated pages.
It's especially true if you want people to return to your site. A promise of a French or German site might lure people to visit your site and maybe follow an AdSense link out, but how likely will they be to return to your site again?
If you're trying to be an authority site for anything, a site where you want people to return for information again and again, you're not going to get that with lousy translations.
If you want visitors to take you seriously, you have to take them seriously. You have to show them that you respect them, and a poor translation will not convey that.
If you think your content is valuable, if you make money off of the quality of your content, don't negate its value with bad translations. Spend the money to have a human translator do it, or don't do it at all. " ccDan
Some months I do better with those than the English pages!
I wouldn't do a machine-translated site. In my opinion, you're better off English-only than with poorly translated pages.
It's especially true if you want people to return to your site. A promise of a French or German site might lure people to visit your site and maybe follow an AdSense link out, but how likely will they be to return to your site again?
If you're trying to be an authority site for anything, a site where you want people to return for information again and again, you're not going to get that with lousy translations.
If you want visitors to take you seriously, you have to take them seriously. You have to show them that you respect them, and a poor translation will not convey that.
If you think your content is valuable, if you make money off of the quality of your content, don't negate its value with bad translations. Spend the money to have a human translator do it, or don't do it at all. " ccDan
Tuesday, May 10, 2005
Outsource
"Outsource some of the lesser importance content writing as well as link work. I've done this and it's help me grow by 200 percent.
During that 100 days, commit yourself to writing 1 quality page per day. By quality I mean using 4-5 sources and making it at the very, very minium, 750 words. I've been doing this and I've got a new site that is really coming along great.
By the end of the day, when I finished the article and don't feel like writing anymore, I start preparing for the next day's article. I do thorough research all over the internet and using speciality search engines, as well as checking forums and usegroups, save everything to a folder and then print it out to read before I go to bed.
After you done all that, decide if you can interview anyone (live person) and hunt them down.
One other tip, if you are really in a crunch for content, try those student essay for sale websites where they sell book reports already written or offer to write your content for $20/page.
Once you have 50 pages, look for translators on the contractor venues. You'd be surprised at how cheap they can be. For $600, I got a 25 page site translated into 4 languages which produced 100 more pages.
I'm quite certain you can get a site to at least $50/day in 100 days, but sounds like you need to hire some help to get to $100/day. Give the lesser important work to the hirees and do the rough stuff yourself." Freedom
During that 100 days, commit yourself to writing 1 quality page per day. By quality I mean using 4-5 sources and making it at the very, very minium, 750 words. I've been doing this and I've got a new site that is really coming along great.
By the end of the day, when I finished the article and don't feel like writing anymore, I start preparing for the next day's article. I do thorough research all over the internet and using speciality search engines, as well as checking forums and usegroups, save everything to a folder and then print it out to read before I go to bed.
After you done all that, decide if you can interview anyone (live person) and hunt them down.
One other tip, if you are really in a crunch for content, try those student essay for sale websites where they sell book reports already written or offer to write your content for $20/page.
Once you have 50 pages, look for translators on the contractor venues. You'd be surprised at how cheap they can be. For $600, I got a 25 page site translated into 4 languages which produced 100 more pages.
I'm quite certain you can get a site to at least $50/day in 100 days, but sounds like you need to hire some help to get to $100/day. Give the lesser important work to the hirees and do the rough stuff yourself." Freedom
Delay putting ads on new sites
"First I created content rich pages (around 400 pages) with no images. Uploaded and manually submitted in major search engines and directories. Waited for the 2 months. My site is indexed in google and other search engines. Then I put google ads on it. in one month I earned nearly 100$ just from that site.
Don't be hurry to put ads as soon as you upload the site." Murali
Don't be hurry to put ads as soon as you upload the site." Murali
Friday, May 06, 2005
Low Investment
"I put in $10/year for my domain, and $5/month for hosting. Thats a grand total of $70 for the year. After about 9 months of marketing my site for free and by myself, I am almost at $1000/month. True, it took me 9 months, and starting from scratch not knowing anything when you start out can be brutal. But nevertheless, I am still close to the goal of $1000 without spending big bucks on my site." chopin2256
WordTracker.com
"The key to making lots of 'white hat' AdSense income...In a word, WORDTRACKERThat place is a gold mine if you know how to use it. Spend some time there (just add a dott com) pinning down high-traffic keyword phrases and add content built around those phrases." Swebbie
How Many Impressions?
"30 million page views a month may not be alot compared to some networks but to us it has taken many years to build up this type of traffic" drall
Wednesday, May 04, 2005
Growth Rate
"I remember when I was at that point. I think it was easier to jump from $20/day to $100/day than to get to $20 in the first place." wellzy
Site Maintainability
"I would add that when starting a site, consider its maintainability, if the site is going to work longer term you don't want to create a monster that takes all of your effort in maintenance.
Ease of maintenance is one of the most important things for long term site growth." IanTurner
Ease of maintenance is one of the most important things for long term site growth." IanTurner
Getting Links
"I would say that the most important thing afterwards would be inbound links. I contacted over 300 sites in the span of a year. Find out what sites link to your competitors, then ask them to link to you. Obviously the better content you have, the better luck you will have with getting webmasters to link to you.So, content again." rfung
Monday, May 02, 2005
Value of Links
"For about a month and a half I've been paying to advertise my least-popular articles. The result has been that some pages that got a hundred hits a month now get a thousand.
I recently calculated that the links others have given me have over the years been worth from one hundred to one thousand dollars EACH! If you can advertise in such a way as to build repeat visitors and links, then advertising is much more worthwhile." MichaelCrawford
"... it's having a site that's worth someone's time and effort to link to. It's having a site that makes people WANT to link it."
"I think ads discourage linking. Once you do publish ads, test them for a week or two and then remove them from all the nonperforming pages. A page without adsense still gets linked, drives up the pagerank of your site and is a gateway to your other pages. " MichaelCrawford
I recently calculated that the links others have given me have over the years been worth from one hundred to one thousand dollars EACH! If you can advertise in such a way as to build repeat visitors and links, then advertising is much more worthwhile." MichaelCrawford
"... it's having a site that's worth someone's time and effort to link to. It's having a site that makes people WANT to link it."
"I think ads discourage linking. Once you do publish ads, test them for a week or two and then remove them from all the nonperforming pages. A page without adsense still gets linked, drives up the pagerank of your site and is a gateway to your other pages. " MichaelCrawford
Sunday, May 01, 2005
Motivation
"If you have half a brain you can make a great living from the Internet - whether from AdSense or from some other simple idea. Just get on and do it. I started with AdSense in late 2003. I now see monthly revenue of 70,000 US and plenty more from other affiliate programmes. Making £1m or $2m from affiliate marketing is very achievable for anyone who is smart and has a few years experience." affi
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