Become a Niche Authority

"I fell into my niche by accident. I'm at the top of the serps not by SEO, but by simply having worked on my content, become an authority in my niche and generated a lot of regular traffic. In my case there is no shortage of quality advertisers willing to bid to be on my site. I'm also an adwords avertiser so I know what the keyword normally costs, and I'm getting WAY more than that!" david_uk